Edition 2019

More information on the 2019 edition can be found here>>.

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Translation 🎧 will be available in Mandarin 🇨🇳, English 🇬🇧, Korean 🇰🇷 and Japanese 🇯🇵


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Around 800 exhibitors from around the globe will join ASIA FRUIT LOGISTICA. High competence on visitor side with 89% of trade visitors who are closely involved in the purchasing and procuring decision making process within their company. Come and join us in this industry annual gathering

SHA 2019


Three exciting days in Asia…

Three exciting days in Asia…

I look back at an, again, exciting event with tech surprises in #horticulture.

I look back at an, again, exciting event with tech surprises in #horticulture. 

After my own talk about the state of the #hortitech industry on day one,

Darryn Keiller (Autogrow, NZ) showed me an example of how Amazon’s Alexa can help the grower with controlling the greenhouse.
This was something new for many of us. Bruno Libbrecht (Bayer Crop Science, US) showed his vision on how the input industry works on the opportunities
for a durable supply chain. Lastly, August de Vocht (NoFoodWasted, NL) addressed the issue that a lot of the waste is created in the last part of the supply chain, namely the fridge… 


On the second day, we were lucky enough to have two leading ladies in #marketing in #fresh #produce in a #digital world. Lisa Cork

(Fresh Produce Marketing, NZ) kicked off the day by showing us how badly the industry uses the online world. Then 
Jacquelien Brussee Postigo ??? (Labbrand, China) added more to this by showing us the opportunities our brands could
have as a platform brand. Finally, Julian Sin (GS! Hong Kong, China) showed great opportunities on how labels can improve supply chain visibility. 


On the last day of the event, we went into another direction. We had a look at the possibilities for #ai #artificial #intelligence

in the fresh produce. Ronald Hoek (AgroEnergy, NL) took us to the question about whether #autonomous #growing is possible, and yes it can! His growth model on this is food for the brain.
Then Mihai Ciobanu (Fresh4Cast, UK) got into depth on #ai in the supply. She told us that there are great opportunities for this, but the question is: do you have your #data and #dataquality in control?
We finalized this year’s event with a discussion about whether we should make a change with our thinking from developing tech for crops to crops for tech. 


Thanks to all the speakers for challenging talks. Did you miss out on the event? All the presentations are online now at our website: https://smart-horticulture.asia/Conference/PREVIOUS-EDITIONS/EDITION-2019


Harrij Schmeitz 

Chairman Smart Horticulture Asia

Ps. Do you want to keep posted on Smart Horticulture? Follow our LinkedIn Group. https://www.linkedin.com/showcase/smart-horticulture-asia/?viewAsMember=true

Tuesday, October 1, 2019/Author: SHA Support/Number of views (136)/Comments (0)/
Categories: General

Find the presentations online now!

Find the presentations of Smart Horticulture Asia online now! 

Monday, September 23, 2019/Author: SHA Support/Number of views (139)/Comments (0)/
Categories: General
Smart technology in horticulture

Smart technology in horticulture

During Smart Horticulture, we are also going to discuss the challenge for Smart technology in horticulture. Read a preview here 👇

Monday, August 26, 2019/Author: SHA Support/Number of views (234)/Comments (0)/
Categories: General


Smart Horticulture Asia is a hall-forum at the Asia Fruit Logistica. 
Acces is free for al visitors of Asia Fruit Logistica. 

Get your ticket here >>