Programme  议程

Day 1 Wednesday Sep 05

                           Blockchain: opportunity or threat?
Blockchain is seen as the future for supply chain (information) management in the fruit & vegetable industry. In this session, we look at both opportunities and challenges blockchain brings to horticulture. 

14.00 Blockchain for the Food Industry
 

The use of blockchain technology to create transparency across information management is revolutionary. A trusted connection with shared value for all ecosystem participants in the supply chain is directly applicable to the issues of the food industry today. How does this work? We will take a look at the IBM Food Trust solution and demonstrate practical examples of traceability at work. We will also explore how we are improving food transparency and efficiency with partners like Walmart, Dole, Kroger, and more.

Fred Lam, Retail Solutions Executive, IBM Food Trust
   

Blockchain: solution or technology?
In the world of fresh produce,  blockchain is often seen as the new oil for the supply chain, making it more secure and trustworthy. But is that really true? What can blockchain bring to the industry and what does it mean for your operations and business?
M. Ciccioni, Director IVA & Survey Agri Chain Center Ltd (New Zealand) 
   

Blockchain: shared service platform as middleman? 
  Smart Contracts is one of the opportunities blockchain brings to the market. The Reterms' use case which is about simplifying grocery supplier terms using shared services and marketplace platforms (which include payment solutions).This shared service platform will power a marketplace platform where a retail community can review and settle their account payable positions using solutions from FinTech partners. What does this mean for trade?
Barry Shalley, Co-founder, Reterms (Singapore) 

   
  No common data standards; no blockchain!
  The term Blockchain is used as a general-purpose magic word that can solve every organisations problems!  The term blockchain however applies to public cryptocurrency solutions whilst the use of this technology in access-controlled supply chain settings is more generally described as Distributed Ledger Technology (or DLT). For DLT to work, like any other supply chain system, it's essential to agree on which data-fields and definition standards will be used, common business rules and agreed processes. That's why Microsoft and IBM and a range of other DLT provider have partnered with GS1 to leverage global standards in their blockchain in their DLT applications.
  Marcel Siera , Head of Customer Engagement & Business Development, GS1 Australia (Australia) 
   
  Impact of disruptive technology on your company
  Technologies like blockchain are disruptive for a lot of industries. But what will the impact be for companies in the fresh supply chain. For growers? For traders? For service providers?  And what are the first steps your company should take in this journey to a next generation company? 
  Dirk-Jan Kennes, Global Strategist Farm Inputs, Rabobank (Hong Kong)

welcome & opening interview
how is data changing the game in fresh. 
how is data changing the game in fresh. 

Blockchain: shared service platform as middleman? 

Day 2 Thursday Sep 06

Robotics for Horti: Horti for Robotics
More and more robots are being developed for use in the greenhouse etc. But how far have we come with this development? Are these robots ready to be used in "the real world"? And are our crops ready for robots; i.e. can robots help the way we grow right now or do we need to develop new plant structures and growing methods first?


14:00  Challenges in building robots for horticulture 

Building a robot for greenhouse crops looks easy.  All the technology is there so it should work, right? But often it doesn't. One of the reasons is that, for robots, working with a living object is different from working in a steady environment. Prof. Beardmaker elaborates on his experiences with robotics in Horticulture and do's and don'ts in this environment.
Prof. Josse de Baerdemaeker, Division of Mechatronics, Biostatistics and Sensors, University of Leuven (Belgium) 
   
Strawberries: let's pick it! 
Octinion is one of the startup companies working on one of the first robots for picking strawberries. How far has this develoment come? What will it mean for growers? And for the crop? 
Tom Coen, CEO, Otinion BVBA (Belgium) 
   
  Tomato picking: disrupting the cultivation
  Panasonic Corporation パナソニック株式会社 , the world's biggest producer of electronics, is working on a new robot that is designed to pick tomatoes in the greenhouse. Panasonic unveiled this autonomous tomato picker in Tokyo at the end of 2017. But is this robot ready for disrupting the cultivation? And if not:  what more is needed to get there?
   Ryo Toshima, Staff Engineer, Panasonic Corporation (Japan) 
   
  Robots for fruit & vegetables: what's next? 
  The Australian Centre for Field Robotics has been developing robotics and data analytic tools for agriculture. RIPPA™ is a production prototype for the vegetable growing industry and has been used in tree crops. The Digital FarmHand is a low budget robot for small scale farmers, and SwagBot has been used for the grazing livestock industry. But how far developed are these robots and when will they be market-ready?
  Prof. Salah Sukkarieh, Professor of Robotics and Intelligent Systems, University of Sydney/Australian Centre for Field Robotics (Australia) 

Smart CATEGORY Management
Smart CATEGORY Management

Day 3 Friday Sep 07


Digital growing in a digital supply chain
New technologies are disrupting the way we produce our crops. In this session, we look into how technology brings about new ways of working for growers and traders and the way this is disrupting our industry. 
   
 13.30  Farming in the digital world - Microsoft Cancelled
   
 13.30

Growing on the fly..


Can “Data Analytics” by used for Plantation Management? We need to achieve more with less, and data drives the optimal allocation of resources. Through the acquisition, processing and delivery of digital aerial imagery you can make tools for decision making. Analytics that prove to be actionable and accessible.

  Tark Barthlema, CEO, Eaglesensing, Wageningen Netherlands
   

Scanning for consumer trust and brand protection
  Every person in the world should be able to know if the products they use are genuine or not. Scantrust works on a unique concept to protect products and have invented a truly secure mobile product authentication solution, so brand owners can fight counterfeiting and restore trust. But can it also give you insights on the supply chain or make o2o communications for shopper engagement possible.
   Tobias Kars, VP Product Management, Scantrust (Shanghai China) 
   
  Together we can farm smarter: using data and state-of-the-art technologies to fuel growth on small- and medium-size farms
  Smart Yields connects farmers, agricultural researchers and their communities through crowd-sourced data gathered from a network of integrated sensors that measure everything from soil health to inputs such as water, energy and nutrients in real time. In turn, these users tap into a vast wealth of local, regional and national knowledge to increase productivity, yield, and revenue. Learn how these new technologies are revolutionizing the way we plant, grow, process and eat food worldwide. 
  M. Grosky,  Founder, SMART YIELDS, Hawaii, USA

  Data driven growing: why, how & what's next?Cancelled

What's a product without it's Data?                
 

Data from farm to fork is more and more essential for a trusty and reliable supply chain. But how as farmer do you organise this in combination with the supply chain. And how do you do that with packing and other activities. CropTracer is an example how datamanagement from farm to checkout can be managed.
B. Beemsterboer, International Marketing Director, Croptracer, Tempe , Arizona, USA

   

 


SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA




CLOSING & REFLECTION