Speaker 1

  Sustainable supply of fresh; a SMART supply chain challenge …


 
11.00
11.40 
   Zespri  
     Rahul Bagde 瑞虎 - Head of Supply Chain CHINA

  Zespri has a long history of innovation and continuous improvement across the lifecycle of its products. It makes Zespri the acknowledged leaders in delivering premium quality, healthy and nutritious kiwifruit to consumers all around the world. With "the Zespri System" they work continuous with leading research institutes and partners to understand and improve the efficiency and sustainability of their supply chain. But how do they aspect (information)technology is supporting them to make the next step. Head of Supply Chain ASIA and MEIOA Rahul Bagde will share their vision on what’s next with technology for an efficient & sustainable supply chain.  
    #supplychain #sustainable #kiwi #trade #datascience #bigdata #digitaltransformation

Smart CATEGORY Management
Smart CATEGORY Managemen

Day 2 - Sep 05 2019  第2天

Introduction

    SMART MARKETING in a digital arena
11.00
13.30 
   Digital Marketing 
   

Day 2 of Smart Horticulture Asia we focus on the impact the digital transformation has on the field of marketing and branding. Off-to-online, mobile, social media, new distribution channels and last but not least the use of voice has a great impact on the marketing of fresh produce. Technology is a part of the new strategy. 

    #branding #marketing #apps #on,line #vision #augmentedreality
welcome & opening interview
how is data changing the game in fresh. 
how is data changing the game in fresh. 

Blockchain: shared service platform as middleman? 

Speaker 1


  The impact of the digital arena on your product, brand & packaging
     
11.00
11.35
   Fresh Produce Marketing Ltd 
    Lisa Cork -Owner 
     New Zealand
    The digital transformation is changing the arena in which we sell and market our products. This arena is an omni channel one. But what are the implications of this for our product, branding and packaging. Lisa Cork, fresh produce brand strategist, gives you her view on how you have to consider the impact of the online channels on your brand- & packaging strategy. 
    #onlinestrategy #digital branding #marketing #packaging #mobile #sound
     
    Related links:
http://www.freshproducemarketing.com
https://www.amsterdamproducesummit.com/wp-content/uploads/2018/11/CONFERENCE-SESSION-7_LISA-CORK.pdf

SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA


CLOSING & REFLECTION

Speaker 2


  Can fresh produce become a platform brand?
     
11.35
12.10
   Labbrand 
     Shanghai - China 
    Jacquelien Brussee Postigo 寳奎琳 - Vice General Manager
    In the Retail stores the fresh produce department is one of the leading departments on store image. The question now is, can fresh produce also become leading on digital platforms. Or can a fresh produce brand become a platform brand. Jacquelien Brusse Postigo gives you her opinion on if and how fresh produce can become a platform brand. 
    #onlinestrategy #digital branding #marketing #platforms #mobile #sound
     
    Related links:
http://www.labbrand.com

SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA


CLOSING & REFLECTION

Speaker 3


  Blockchain; an opportunity to gain consumer trust?
     
12.10
12.45
   iTradeNetwork Inc.
    TBA Steve Gantenbein - Head of Sales - SVP
    Dublin, California, USA
    #blockchain #tracebility #marketing #trust
     
    Related links:
www.itradenetwork.com/

SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA


CLOSING & REFLECTION

Speaker 4


  Can technology improve product visibility?
     
12.45
13.20
   GS1 Hong Kong
    Julian Sin - Senior Manager, Business Development
    Hong Kong
    Today's consumers become increasingly concerned about product authenticity and they demand total visibility of product information, from the very beginning of the source to the latest stock condition. GS1 Hong Kong's REAL Visibility solution, allows consumers to easily verify product authenticity by a simple mobile scan and to access up to the minute traceability information. On the other hand, brand owners can increase consumer trust on its products as well as engaging and understanding their customers’ preferences better. REAL Visibility is developed from using several state-of-the-art solutions: REAL Barcode; ezTRACK™, a global traceability platform; and ezSIGHT, an intelligence product with consumer analytics and insight. 
    #onlinestrategy #digital branding #barcodes #standards
     
    Related links:
https://www.gs1hk.org/REALvisibility/overview

SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA


CLOSING & REFLECTION

Translation

Translation 🎧 will be available in Mandarin 🇨🇳, English 🇬🇧, Korean 🇰🇷 and Japanese 🇯🇵